Explore IBTSO Retail Intelligence Plans
Transparent monthly brand subscriptions for independent retailer tracking across Oman. Sign in to activate your account.
Monthly Subscription Model for Continuous Market Intelligence
IBTSO delivers Retail Intelligence as an ongoing monthly subscription rather than one-off reports. The true value is continuous visibility: brands subscribe to benchmark against competitors across Oman's 230 independent retailers, uncover underperforming dealer territories, and measure month-over-month trajectory in real time.
Introductory Validation Corridor (OMR 150 – 300 / brand / month)
These tiers represent an introductory pilot model to test willingness to pay among pioneer brands in Oman, rather than fixed long-term market rates. Comparable retail-intelligence services operate under varying pricing schemes and routinely quote enterprise data access individually.
Basic Tier
National ScopeEssential nationwide visibility and high-level category tracking for brand commercial leads.
Billed monthly per brand
- National visibility share % across Oman
- Category-level reports (all 6 focus categories)
- Monthly executive summary PDF/CSV
- 1 Brand Viewer seat with secure login
- —City & Dealer-level breakdown (Locked)
- —Head-to-head competitor warfare (Locked)
Professional Tier
Full 4-Level DrilldownComplete competitive intelligence down to dealer level, historical trends, and market gap detection.
Introductory Validation Offer (Benchmark corridor: OMR 150–300/mo)
- Full 4-Level Hierarchy: National, 5 Regions, 14+ Cities, 230 IR Dealers
- Competitor Comparisons: Head-to-head share & category heatmaps
- Historical 12-Month Trends: Trajectory tracking & seasonal shifts
- Underperforming Area Alerts: Spot weak cities and dealer stockouts
- Up to 3 Brand Viewer Seats for sales & marketing leadership
- Full CSV Raw Data Exports across all 230 audited stores
Enterprise Tier
Custom ScopeBespoke reporting, multi-user governance, executive briefings, and Phase 3 direct ERP readiness.
Subject to agreed customized analytics scope
- Advanced Custom Reporting & automated monthly intelligence packs
- Customised Reports & Metrics tailored to internal brand KPIs
- Multiple Brand User Accounts with custom role-based permissions
- Additional Deep-Dive Analysis and bespoke category investigations
- Dedicated IBTSO Senior Analyst & quarterly strategy presentations
- Phase 3 Direct ERP/POS sell-out data telemetry integration priority
Commercial ROI Model: Trade Spend Protection
Calculate how continuous monthly intelligence protects annual dealer display allowances and rebates.
Detailed Tier Capability Matrix
Side-by-side comparison of data depth, geographic granularity, and reporting features.
| Capability & Feature | Basic OMR 100/mo | Professional ⭐ OMR 250/mo | Enterprise OMR 400–600/mo |
|---|---|---|---|
| Geographic Granularity & Scope | |||
| National Visibility Share | |||
| 6 Focus Appliance Categories | |||
| Regional Benchmark (5 Regions) | — | ||
| City-Level Benchmark (14+ Cities) | — | ||
| Dealer Network (230 IR Stores) | — | ||
| Competitive Analytics & Historical Trends | |||
| Brand vs Competitor Comparison Bar | — | ||
| Category Share Heatmap | — | ||
| 12-Month Historical Movement Trends | — | ||
| Underperforming Territory Identification | — | ||
| Reporting, Exporting & Team Access | |||
| Standard Reports (CSV / Print PDF) | Summary Only | All 6 Standard Reports | All Reports + Custom |
| Custom Report Builder | — | Standard Filters | Advanced Custom Builder |
| User Seats Included | 1 User | 3 Users | Multiple / Unlimited |
| Dedicated Account Lead | — | — | |
| Phase 3 POS/ERP Telemetry Priority | — | — | |
Commercial Rationale & Strategy FAQ
Why a monthly subscription rather than selling one-off reports or data access?
Floor visibility in Oman's independent retail sector is dynamic. Competitors regularly introduce trade incentives to replace competitor displays. A static report gives a snapshot that becomes obsolete within 30 days. An ongoing subscription provides brands with continuous defense, early warnings of shelf replacement, and month-over-month trajectory tracking.
How does introductory pricing validation work in the Oman market?
The recommended introductory pricing corridor of OMR 150–300 per brand per month tests willingness to pay across pioneer consumer electronics brands (LG, Samsung, Midea). This enables IBTSO to validate the commercial adoption rate before finalizing verified market rates.
What is included in the Professional Tier (OMR 250/mo)?
Professional is the recommended starting offer. It includes full 4-level geographic drilldowns across National, 5 Regions, 14+ Cities, and all 230 individual IR dealers. It also unlocks direct competitor benchmarking, 12-month historical trends, and CSV data export capabilities.
How is the Enterprise Tier scoped?
Enterprise (OMR 400–600/month) is tailored individually for brands requiring customized reporting suites, bespoke KPIs, multi-user divisional accounts, deeper bespoke analysis, and early integration with Phase 3 direct dealer ERP/POS telemetry.